`Marketing Initiative`

'Grassroots sport isn’t charity, it’s nation-building in its purest form'

Siddhartha Upadhyay, Founder and President of STAIRS, speaks about grassroots sports and Olympic ambitions

NATIVE CONTENT Jun 12, 2025 12:28 PM

YouTube and CTV in India: Complementary or competitive?

CTV and YouTube are largely serving as complementary brand objectives, but the measurability of platforms is a differentiator in some cases, note experts

e4m Staff Jun 12, 2025 11:53 AM

Karnataka's 2% cess on OTT subscriptions: Do states have the power to impose such a tax?

As per legal experts, since OTT services are pan- there will be issues in the implementation of such a tax at the state level & new cess will conflict with GST principles

NATIVE CONTENT Oct 8, 2024 4:44 PM

HUL’s Kedar Lele to join Castrol as MD

Kedar Lele announced earlier this month that he was stepping down as HUL’s Executive Director, Head of & Customer Development, South Asia

NATIVE CONTENT Sep 30, 2024 5:56 PM

McDonald’s Indian Factor

Arvind R.P., Chief Marketing Officer of McDonald’s India (West & South), speaks about the ‘Flavours of India’ campaign, the staple McAloo Tikki and how they plan to conquer the Indian food palette.

Abhinav Trivedi Sep 30, 2024 4:49 PM

‘The environment is evolving, creating significant room for disruption’

VS Kannan Sitaram, Co-founder and Partner, Fireside Ventures, engaged in an interesting conversation with Nawal Ahuja, Co-Founder of exchange4media, at the e4m D2C Revolution Summit 2024

NATIVE CONTENT Sep 20, 2024 12:10 PM

‘Brands leveraging AI to personalise marketing at scale; may lead to consumer fatigue’

As AI algorithms become more widespread, it may result in implicit price collusion, cautioned Harvard Business School Professor Sunil Gupta at a recent lecture

NATIVE CONTENT Sep 16, 2024 10:11 AM